COVID-19 does not affect everyone in the same way, with the marginalized segment of the population bearing the biggest brunt from the crisis. Hence, DHRRA saw the urgent need for a more inclusive and equitable responses that address the different experience and needs of the marginalized and vulnerable groups in Malaysia, which extend beyond provision of basic necessities. This led to our economic empowerment endeavor targeted at uplifting B40 entrepreneurs. With the support of Yayasan Hasanah, we are able to successfully work towards the economic empowerment of 120 aspiring and existing B40 entrepreneurs, whose livelihoods are affected by COVID-19, through a series of Entrepreneurial Capacity Building Workshops.
A crucial outcome of this effort is the launching of the E-Jana Portal, which enables the B40 entrepreneurs to showcase and promote their products. A virtual booth on the E-Jana site is allocated for each entrepreneur, for them to do business or deal directly with their customers.